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Asking good questions


Tauranga residents get one opportunity to have their say on the city’s long term plan – and TCC wanted to make sure a wide range of people from all over the city were motivated to speak up and give feedback. They challenged us to give them a campaign idea that would resonate with younger residents, inspire a response from people who don’t normally engage with the council, and ultimately lead to a higher number of local submissions.


Our awareness campaign led with a series of ‘good question’ billboards and busbacks designed to raise attention, get people thinking, and introduce the topics under debate. Soon afterwards, Facebook content themed around  the same questions was used to initiate online conversation and channel people through to the submission document while they were online and available.