Steve Bird Wines

We partnered with Steve Bird Wines to deliver a comprehensive brand refresh and packaging redesign. As a small, family-owned business rooted in manaakitanga—generosity of spirit toward the land and each other—Steve Bird Wines embodies the philosophy of "Manaaki whenua, manaakitangata, haere whakamua" (take care of the earth and people to ensure a sustainable future).

Our design approach featured an updated brand tokutoku pattern, carefully integrated into a layout that reflects both quality and craft. This redesign not only modernises their visual identity but also reinforces their commitment to excellence and sustainability. The new packaging is designed to convey their dedication to the land and community, enhancing their brand presence while staying true to their core values.