Le Grá Wines

BACKGROUND

Le Grá is a family winery based in the Wairarapa, New Zealand.

They came to us needing an identity and label that would bring their name to life. While unearthing their story, we discovered that Le Grá was so much more than a name. Providing us with a unique opportunity to create a very personal identity, that grows with time.

With a daughter facing a rare and complex health condition, time could not be more precious to this family. With their daughter’s health in mind, every year they have together is cherished. And every year is also important, as they release another vintage; each time mastering their craft and growing stronger as a family business.

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THE DESIGN

We visually made each year and vintage meaningful.

Using lines representing the cross section of a Wairarapa vine, Le Grá’s identity and label will keep growing organically, with each vintage. This is done by adding a new ring to the vine lines on the label each year – adding another ‘ring to their vine’, and so adding another tale to their story.

The result is not just a striking wine label, but a love story.

A reason to experience each vintage, and a reflection of the effort, care, and ultimately the love, that goes into each and every bottle.