Taking real fruit pieces where they’ve never been before

SMALL IN SIZE. MASSIVE IN POTENTIAL

Taura commissioned WAVE to help launch their new Mini’s range: with the same outstanding performance, taste and texture but with the added benefit of being small… real small.

WHY MINI?

Because the smaller size enables these fruit pieces to go where real fruit pieces have never been before… through rollers, through nozzles, through drinking straws, sprinkled as a topping; you name it. Sounds like a small deal, you might think: but when it comes to tapping into the global market, it’s a very big deal indeed opening up a new world of opportunities for customer NPD.