This meant when launching the range we didn’t need to surround our product with ‘other stuff ’. Like trying to align our brand with lifestyle aspirations or a higher purpose. We purposefuly pointed out that we don’t need those things as a brand. Not only did this differentiate Made Simple from the competition, but emphasised their authenticity.
By making our content super-relevant, we reached our audience with a solution at just the right time. Using geo-targeting, partnered with demographic info and traditionally snacky times of day, we delivered unique content to specific needs.
We used the same simple idea to talk directly to our audience around traditionally snacky times of day. Using geo-location and demographic segmentation we delivered unique content targeting specific needs.