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Not just security…


The brief was to create a unifying, differentiating and compelling set of messages that provide Gallagher with a strong, unique and ownable position in the security industry.  Following a multi-market insight gathering project WAVE understood that the need for safety, security and protection has been a driving force for behaviour since we first walked the earth and today this need is stronger than ever.  The result positioned Gallagher in the proactive space of redefining what’s possible in the highly competitive, high-tech world of security. 

The creative talks directly about the people, assets, and industries we are protecting. To back that up Gallaghers Type 1A system was approved by the Australian Security Construction and Equipment Committee (SCEC) for the protection of high value Government infrastructure.