To launch ZIWI’s new ‘Provenance Series’ in overseas markets, showcasing the products pure, natural and ethical qualities.

Creative Strategy

ZIWI’s ingredients are made by New Zealand’s living world; ocean, sky and land. And thanks to the spirit of Kaitiaki, our special regions offer the best ingredients, from the purest living world of them all.

The idea:
Made by New Zealand

In this launch spot, we hear New Zealand speak – as land, sea and sky – taking us on a journey through our special regions. Along the way, we learn that the richness, naturalness and beauty of the land – which is guarded, protected and pure – is what makes the ingredients in the new Provenance Series so special.