To launch a new snack range into Australia, Tasti needed brand awareness, in order to gain share in a crowded new market.
Our challenge was to convince women to choose Tasti Smooshed protein balls over other, more established snack balls. Research told us our customers were super-busy and needed energy, but didn’t have time to go hunting for healthy snacks.
The solution was in its name. We positioned Tasti’s Smooshed protein balls as more than just a snack. Our creative turned them into an attitude.
Then we used real stories from influencers, made specifically for their audiences, so our message was delivered where our customers already were. The content was personal, relatable and entertaining, ensuring it cut through the noise.
Then our digital strategists got to work reposting those stories on Tasti’s channels, building niche audiences through engagement, so we could then retarget them with product-specific posts.
Collectively the campaign reached 3.8 million people, with more than 6 million impressions. Our Instagram stories were watched 217,000 times.
And we achieved all this with just six influencers.
So now, Tasti Smooshed protein balls aren’t just a new snacking option. They are THE snack solution.