Rather than defend Overseer’s position, we created a campaign that proved Overseer is here for farmers. By going against the main stream media, who constantly point the finger at farmers, we thanked them. With genuine words from the Top Twins, Buck Shelford, Tony Street and many more grateful New Zealanders, we helped Overseer gain back farmers respect.
The result was an increased shift in positive brand perception by 13%.
Showing that a simple ‘thank you’ can go a long way.