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NZCB needed differentiation from their key competitor and to build the brand’s awareness and meaning in the hearts and minds of a home owner audience.

Creative Strategy

Customers today are not looking to be one of a million people - they’re looking to be one-in-a-million. They want to feel special.We knew that NZCB members were more likely to be the ones with the direct relationships with the homeowners, and that gives us our advantage. They don’t mass produce homes, they build one-offs.

A new brand platform:
Let’s build something special.

Let’s build something special. Building something special can’t just happen. It’s about relationships built on trust and understanding, a collaborative journey, which takes skills and belief beyond just following a plan. We launched the new brand platform with a 45” online video, showing New Zealanders if they want special, they need a specialist to build it.