Friends of the Sun– a unifying idea which celebrates our connection to the most powerful element we know.
The setting sun gives us the feeling of an uplifted vibration; which inspires us to savour the moment.
This universal element became the perfect way to demonstrate and align to our brand message– to give our audience a deeper feeling of connection, linked to the most common consumption moment.
We took influence from the icon of the setting sun itself. Our brand system uses bold graphic shapes – representing the setting sun – stripping the motif back to its most minimalist form.
The result is an expression of ‘fresh’ – much like the taste of the Seltzer itself.