WAVE worked with the TCC team and created a campaign that harnesses the power of positivity to start a conversation about this important issue.
We knew that if we just told people not to flush wipes, they’d think it didn’t apply to them. So, instead we’ve created a super-catchy animated video featuring our likable two tonne elephant to get the city talking about a negative issue in a positive way.
The campaign is digitally lead and focusses on targeted social media. It is supported with outdoor placements such as bus backs billboards, bus shelters and street posters.
When TCC implemented the campagn it also acheived good additional coverage across other media such as TV and newspaper.