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Think differently

“Think differently”, this is what separates Trustpower from its competitors, they challenge the status quo in a quest to find innovative solutions that make the lives of their customers and shareholders easier. Our aim was to communicate that this approach is ingrained in everything Trustpower do, right down to their Annual Report.

The idea centres around pairs Chuck Taylors. These shoes are used throughout the document and help to tell the story of how Trustpower “think differently” and what they are doing in the market that supports this approach to business.